The rumor was therefore true. Skims, Kim Kardashian's sculpting lingerie brand, is about to unveil its capsule collection co-created with the Italian fashion house Fendi. Explanation.
Three years ago, Kim Kardashian announced the launch of Kimono, her sculpting lingerie brand. The reality TV star was immediately accused of cultural appropriation, the name of her label referring to traditional Japanese clothing known to all. After a mea culpa on his social networks, the name was changed to Skims, pun contracting “Skin” (“skin”, in English) and “Kim”. At the time, no one believed in the durability of the brand, many perceiving it as the umpteenth project of a celebrity who had already dabbled in ready-to-wear and the world of beauty. However, three years after its launch, it has transformed its label into an inclusive symbol of women's underwear, offering flesh-colored models suitable for all skin tones. An important issue while the lack of representation and products adapted to black skin, in particular, are denounced. Result: last June, Skims became the official supplier of American female athletes at the Olympic and Paralympic Games in Tokyo. A consecration for the star, whose ex-mother-in-law Caitlyn Jenner had won the gold medal in the decathlon at the 1976 Olympics.
Read also: Kim Kardashian West tells us about “SKIMS”
Fendi x Skims, a collaboration inspired by the work of Karl Lagerfeld
But it's probably Skims' next collaboration that should push the brand into the big leagues. Monday, October 25, the businesswoman revealed on her social networks the identity of this new mysterious collaborator. As the rumor said, it was the Italian house Fendi with which it co-created a capsule collection of shapewear-inspired clothing. "The idea for this collaboration came around a table with my studio teams in Rome, explains Kim Jones, artistic director of the luxury label, in a press release. We were talking about several projects when suddenly, the women in the room died and couldn't take their eyes off their phones. They were waiting for the launch of the new Skims collection. That's when I understood that we could do something together”.
Inspired by a collection from the Fendi archives presented for the first time by Karl Lagerfeld in 1979, the British designer has thus imagined pieces in the image of Kim Kardashian's sexy aesthetic. Bodysuits, leggings, bras, crop tops, jumpsuits and tube dresses available in nude and pop shades are on the menu. Shot by Steven Meisel, the campaign unveils the sculptural silhouettes of Precious Lee, Tianna St. Louis, and of course the founder of Skims, in reversible jersey pieces, recycled nylon and all-over hybrid logo. “My vision for Fendi is to create a wardrobe that suits women from all walks of life, of all body types. A value that we share with Skims, explains the creator. Kim Kardashian does a lot for social justice in the United States, she is a hard worker and a mother who constantly fights to juggle and do her best. Available November 9 at 3 p.m., the Fendi x Skims line has already launched its website, fendiskims.com. It will also be sold in Fendi boutiques.
