By Lenaïk Jaubert Published on L'Écho de l'Argoat See my news
The small town of Coadout, near Guingamp, has a new company. A lingerie brand called Unpretentious.
It was Fanny André, a young entrepreneur, who launched this brand.
A professional shift that the young 32-year-old mother began after a career as an employee. “I studied cosmetics engineering at the UCO (Western Catholic University) in Guingamp, then I worked for 10 years in mass distribution, as a quality engineer, then a buyer and business", summarizes the young woman, who also teaches courses at the UCO on creativity and corporate culture.
At the time of launching and founding her company, Fanny André started from an observation:
Read also
Consumers today want to buy differently, while preserving resources and their impact on the planet as much as possible.
Also sensitive to these themes, Fanny is on her way...She is interested in fashion, but eco-responsible ready-to-wear, in vogue, is an already highly contested market. The universe of lingerie remains, on the other hand, a world still traditional where the codes "have to be broken".
So it will be lingerie! And made from recycled materials.
Without pretention !
And it was by presenting her project to one of her former teachers that the designer found the name of the brand! “I explained the concept to her, telling her that my goal was to offer chic and sexy pieces of lingerie, but without pretension…. I had the click!”
This is how the Unpretentious brand was born.
Read also
Black, classy and sexy
Based on these drawings, Fanny André then approached a service provider in Lyon who produced the prototypes for her, using recycled materials: unused textile scraps, plastic materials and maritime waste.
The result: two bras, three stockings and a bodysuit. In lace and microfiber. All models are black, for cost reasons. An obviously crucial point for the young company and for its customers!
“I wanted the collection to be affordable in terms of price, otherwise it doesn't make sense,” continues the young woman.
It takes €75 for bras; from €45 to €50 for the stockings and €110 for the bodysuit, the flagship piece of the collection.
After a year of work, this first collection is now in presale on the brand's website. Banking on social networks, Fanny André already has clients for her first pieces. “I had 150 pieces of each model made. When the stock is exhausted, I will create the second”, explains Fanny André, in her office-workshop, installed at her home, in Coadout. And it is also from there that the first orders will leave, during March.
www.sanspretention.fr . Contact: 06 60 76 32 69. The brand is present on: – Instagram: @lingerie_sans_prétentionFacebook: @sanspretentionfranc
Was this article helpful to you? Note that you can follow L'Écho de l'Argoat in the My News section. In one click, after registration, you will find all the news of your favorite cities and brands.
Share
L'Écho de l'Argoat See my news
