The days go by and are not alike in New York Fashion Week.After Tom Ford and his very noticed parade at the opening of this new fashion season, Wednesday, September 6, it was Heidi Klum's turn to make the buzz, the next day, with the presentation of his first textile collection for the Hard giantDiscount Lidl.An unexpected, inflated collaboration, which we announced to you from last June, and presented as a real fashion event during the Big Apple fashion marathon, in the same way as the creations of Alexander Wang or Jeremy Scott.
Urban Jungle
Leopard print, leather, jeans or mesh...Put on sale from September 18, this dressing room for a large clientele, from Hamburg to Los Angeles, will be able to seduce the greatest number.A jumble of around twenty pieces available in several flagship colors that can be associated with envy - fawn, frank, steel or black: for these first creations, the German top model chose as a source of inspirationthe urban jungle, wild and uncompromising, to be tamed.The brand's customers, who had already been able to crack last winter on styling accessories with Paris Hilton, will be able to appropriate these basic revisited.Jean Slim, poncho, tailor pants, vest or caraco: offered from 36 to 46, these essentials will also attract the portfolio, by € 5.99 for a panther tank top at € 69.99 per sufecto in suede leather.By the way, let's welcome the suede zipped mini skirt, sixties, or the boots available in four models and several heels.
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Conquest of the West
We dare not talk about a capsule collection here as the ambitions displayed by the brand are giant.Decided to set up on the American market, the German firm intends to supplant the local distribution channels, Walmart in mind.What could be more natural, therefore, than to choose as the standard bearer of this conquest the iconic Heidi Klum?German-American ultra-mediated by his relationship with singer Seal as his participation in the Real-Tv Project Runway program (which will earn him three successive nominations in local television Oscars, the Emmy Awards), Klum, at the same timeconqueror and accessible, "speak" to many women."Wondermother", accomplished businesswoman, impeccable Role Model: a kind of glamorous arch, in short,.In swollen bet, unbeatable icon for a canon result: we bet that this first try will have already talked about him by the establishment of new pieces, always signed by the blonde muse, for Christmas.
Claire Stevens.
Practical information: Esmera by Heidi Klum collection available from September 18 in Lidl stores.
