"The range goes to the J cap for a few years already and soon K," said Carole Lambert, Brand Design Manager for Prima Donna.It is now done: Bonnet K bras arrive in mid-July in the shops by the Belgian brand.Prima Donna has indeed been in the lap of Vandevelde since the 90s but it has existed since 1865!Already at the beginning of the 20th century., this underwear was talked about by daring to go against the dominant model: wasp size and flattened chest.With the proposal to offer comfortable support that suits voluptuous women, she crossed the eras ...
Today, lingerie is no longer taboo and no longer the big sizes, which sell dreams like the others!It must be said that Belgians and French people make much more a 40 than a 36 and for busts, it is the same: the average is always more.
And if a structure solidly thought out for good support and comfort is necessary for strong breasts, those that wear them nevertheless want colors, embroidery, prints, mild tissues and sexy!
At Prima Donna, we have noticed a more important demand from a younger clientele who wants good support for the comfort and elegance of the silhouette that it brings but also the pleasure of having a beautiful lingerie.This is the case of influencer Sabine Peters, one of the brand's faces for a few years.
But it is not only the influencers who are concerned: did you know that in this company, the creatives work with all the employees of the group.They try all the models out of the creation workshop and give their opinion on the cut side, maintenance, ease, gentleness, form ... it is a question of understanding what it gives on real women, of all morphologies, of all ages.
In the workshop, the prototypes are mounted carefully because the greater the size, the more the technical issues are numerous."It is not a question of replying a bravely a bra at the C or D cap for example," we are told.Solid reinforcements wrapped in three layers of fabrics, textiles that curve are some of the tracks used.Besides, for the moment the K exists only for the (iconic) models Orlando and Deauville.
How do you know if you are really good in your support?"Is the between bonnet, are the reinforcement, do the breasts include the breasts without leaving the bust, are the suspenders not tugging", are questions to ask each fitting ofmodel.
