The new fall collection from Lingerie Emma celebrates body diversity in all its forms. Seven inspiring women, including Varda Étienne, proudly pose in their underwear under the message “The new normal is you”. And the photos are stunning!
The Quebec company specializing in women's underwear has decided to do things differently for its new fall campaign. She proudly offers new underwear for all women…so that no one feels “out of the norm”.
The line includes stretch and 'one size fits all' bras and panties that fit a 'variety of body shapes'. These 'sophisticated' underwear are designed to be comfortable and supportive, ensures the brand of lingerie.
An international partnership
Lingerie Emma explains that this project is the result of an association with the Parisian company Chantelle. Founded in 1876, it manufactures “ultra-stretch” clothes that fit all shapes since they are more elastic.
“Inspired by a freer way of life, this collection is for dreamers, for the daring. The SoftStretch range, under the sign of innovation, offers “one size fits all” bras and panties that adapt perfectly to a variety of silhouettes”, we add.
Body diversity in the spotlight
Seven women of different origins, sizes and ages wear this collection celebrating body positivity and female empowerment. We particularly like the presence of Lolitta Dandoy, an Instagram personality who survived breast cancer, and Allison E. Lang, a model with a physical disability.
We also find the star of “Big Brother Celebrities” with a well-assumed attitude, Varda Étienne. The host and businesswoman dazzles in a fuchsia pink bra.
The other women featured in this magnificent inclusive campaign: Nadia Tranchemontagne, Téa Long, Lina Vandal and Amélie Simard. See them in pictures below.
We can also read the testimonials of self-acceptance and learn about their inspiring “atypical” journey on the brand’s various platforms. To be continued!
Lingerie Emma has been specializing for ten years in the manufacture of swimsuits, lingerie and women's underwear in sizes 32 AA to 52 N, and proves to us that it still knows how to renew itself.
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