The health crisis caused by the global pandemic overcame Fenty, the ready-to-wear brand of LVMH luxury giant with international singer Rihanna. According to Agence France-Presse (AFP), they will "concentrate on lingerie and cosmetics, already successes".
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The other three branches created by Barbados star (Fenty beauty, Fenty Skin (Cosmetics) and savage X Fenty (lingerie)) are already successes and are working "very hard", according to an LVMH spokesman. The ready-to-wear brand, for its part, never really took off.
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The brand has seen "its exposure reduced by the closure of department stores where similar events were planned," the same source points out, referring to pop-up stores.
"while waiting for better conditions, we pause this activity without prohibiting ourselves for the future," an LVMH spokesman told AFP.
Rihanna is a female artist, having sold more than 280 million records, and has won numerous international awards, such as the Grammy and billboard Music Awards. Its lingerie brand savage X Fenty raised $115 million for its development. In 2020, it would have earned nearly $150 million with savage X Fenty.
