Inspirations is on the saga of a star model, "Stan Smith", hoisted to the best -selling basketball of the 2010 years by the Stylight platform.Several decades after its creation, the legendary basketball now consists of 50% recycled materials.
By Héloïse Sovanty and Marie Courtois
Before inspiring the creators, dressing the stars and walking all the boulevards, the "Stan Smith", trampled on the tennis courts.Back on the saga of a star model.
The idea
The German sports equipment supplier, Adidas, created, in 1964, the now famous Stan Smith with a French tennis player who draws the model, Robert Haillet.These white leather sneakers with three rows of aerial holes and the essential green tab, only took their current name until 1978 when the brand, running after its "American dream", became the official sponsor of the star of the court,Stanley Roger Smith.The front tab has since wears the portrait and signature of tennis player.
The Stan Smith, Muse of Pop Culture
Before squatting the streetstyle of fashion shows, the Stan Smith has surveyed the streets of the city.Recovered by the urban culture of the 1970s and until the 2000s, the sports shoe met its destiny: style.The cult tube I dance the Mia of the Marseille collective Iam even quotes the Stan Smith while the film punch by Mathieu Kassovitz, the hatred, brings the sneaker to the character of Vincent Cassel.Sold in more than 70 million copies worldwide, the tennis player shoe entered Guinness Records in 1990. The street popularity of the Stan Smith was already underway.
The it-sneaker
"The Stan Smith will become the first pair of basketball to go from sport to the street and to establish itself as an essential casual model."Max Limol, Sneakers Culture, 100 legendary sneakers, 2015. After the surprise stop of the marketing of this model which was all the rage in France, 2014 promised to be the year of the great return: the cult shoe is reborn from its ashes afterThe Official Twitter account of the Adidas brand has announced the sale of a new edition.Country spots multiply and participate in the expectation of this legendary model: "After a long absence, the Stan Smith is back, more classy and trendy than ever. Up to date with a more modern silhouette while stayingTrue to its original look, the new Stan Smith reaches the peaks of style. "
Vogue Touch
Alors que la direction d'adidas avait arrêté la commercialisation de la Stan Smith en 2011, Vogue Paris et sa rédactrice en chef, Emmanuelle Alt, se chargent de susciter à nouveau le désir pour cette chaussure mythique. La série mode du numéro de novembre 2013 starifie la Stan Smith : le mannequin brésilien, Gisele Bündchen, pose dans le plus simple appareil avec pour seul accessoire une paire de cette basket emblématique. En parallèle, son alter-ego est habillé de robes coutures, à travers l'objectif d'Inez & Vinoodh.
The it-sneaker
The Stan Smith is the fashion piece of 2014, becoming a classic from the wardrobe of the 2010s, like the Blue Jean during the Nineties.All stars, models or icons of street style accessorize their outfit with flagship basketball, proof in images.From Sienna Miller to Victoria Beckham via Caroline de Maigret, and rapper Kanye West, the It-Sneaker is all outings and also seizes the Tops Offy cloakroom.
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Fashion collaborations
Since the comeback of the Stan Smith on the market in 2014, the singer and creator Pharrell Williams, imagined several versions to walk with style.Prolific, he continues to customize iconic white leather: after the very first line with pop and childish drawings, sold exclusively at Colette in May 2014, Pharrell Williams declined his paw with a Polka Dots Big theme, Total leather sneakersRed, black or blue or in vintage brocade pattern, the Jacquard Pack collection.Raf Simons also lent itself to the game by affixing its signature - the Réforated R of Raf - on the legendary Stan Smith.More recently, it was the designer Stella McCartney who delivered her interpretation of the Sneaker, available in vegan leather and twisted with a Rainbow aesthetic.
In 2021, the Stan Smith became eco-responsible
Awakened in the face of climatic issues that become more and more urgent, Adidas renews its Stan Smith in a more responsible version.In the iconic green and white colors, the famous sneaker has a primegreen rod, a 100% recycled material and a recycled rubber sole."Aware of our role in plastic pollution, we set ourselves the objective of eliminating the use of virgin polyester in our products by 2024" explained Franke Henke, SVP Sustainable Development and Adidas global operations.Even more ambitious, the German brand is also committed to achieving climate neutrality by 2050. The new Stan Smith made up of 50% recycled materials will be available in a selection of points of sale and on the Adidas site fromMarch 25.
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