Because we like to keep our fashion radar on to help you get a head start on style, we can assure you that this summer, the dance will be led by the Aloha shirt. In other words, the floral print shirt that comes to us from the islands.
And for good reason, its aesthetics which are emerging timidly – but surely – in stores and on social networks, leads us to think that the Hawaiian shirt trend is in full bloom.
The Hawaiian shirt: the holiday garment that we will all be wearing in town this summer
The leader of the troops? The undisputed American blogger Leandra Medine Cohen, who rehabilitates the floral shirt in preview on Instagram, where she has no less than a million addicted subscribers.
Because no offense to some, the Hawaiian shirt is preparing to eclipse the flowery dress and the green shirt that caused a sensation, since Kendall Jenner appropriated a model signed The Frankie Shop.
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— Jerry 🍨 Thu Feb 18 20:40:43 +0000 2021
If today, if the pioneers of the style are revalorizing this shirt with tropical motifs, it is nevertheless a trend that is not new, since its origins date back to the 19th century. And against all odds, the Hawaiian shirt was then not a simple fashion effect, but a utilitarian garment, imposed by Hawaiian Christian missionaries on Japanese migrants, landed on the island to work in the sugar cane fields, which used to work bare-chested.
At the time, this short-sleeved shirt was adorned with mother-of-pearl or coconut buttons, and was known as "Palaka". His DNA? Prints that already took up the curve of local flowers. But it was not until 1905 that the Hawaiian shirt was marketed for the first time, thanks to a Japanese man, who produced it from the same material as that used to make the Kimono.
In 1930, the Aloha shirt became popular in the United States due to American tourists and the military, who then slipped it into their suitcases. To wear it once you arrive in North America with chinos to inject a dose of chic into your casual look.
Subsequently, the Hawaiian shirt landed in the beach dressing room of surfers and vacationers, then propelled itself in 1960 as the star shirt of celebrities, like Elvis Presley. A considerable stylistic development, on which fashion designers wanted to surf, who therefore declined it with various floral motifs. A trend that was born, then overwhelmed, until it returned to the top of the fashion trends for spring-summer 2021.
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