Fashion Week Homme Fall Winter 2018–19: General pharmacy, French chic

This Sunday, January 21 at 10 a.m..Its creator, Pierre Mahéo, launched this brand in 2012, with simple values that he wishes to defend: realism, honesty and accuracy.He then imagines clothes that he could totally wear on a daily basis, of quality, and by aiming for a fair price.No frills, but practicality and simplicity, while remaining, let's face it, very stylish.Pierre Mahéo wants above all to be connected to reality, to the real needs of people, and not to the requirements of the fashion world.The challenge ?Still succeed in reinventing pieces that sound as basics.

>>> Cinq ques­tions à Pierre Mahéo, créa­teur de la marque Offi­cine Géné­rale

The place: Henri IV high school

We spotted: a lot of male influencers like Thomas Poulet, Rudy Lauer, Nicolas P., Nicolas Simoes

Instagram account: @officinegenerale

>>>5 comptes Insta­gram à suivre pour ne rien louper de la Fashion Week homme

The mind: if you have read the definition of "man officin general" by its founder Pierre Mahéo, you will understand even better the spirit of this collection.First of all, it is a mixed parade.But the common thread is the same: basic but very worked pieces, which we will not tire over time, and which will all reflect this idea of "French look".Understand a worked look, but which gives the impression of not having been thought out for hours.

So what do we find?Well cut costumes, long coats in woolen cloth, simple and elegant.Monochrome, but also scratches, tiles, pied-de-poule, tartan.Many blazers, flannel, structured jackets and bombers, satin or velvet.Besides, the velvet is found until the end of his feet, with the presence of brown velvet moccasins, almost copper.Winter colors, and then surprise, the majority presence of jeans ... white!Pierre Mahéo also puts this piece in the basics to have for a man.We also find leather this season, in jacket, in top, or even in skirt.A cloakroom that may seem simple, but which is in fact super sought after.You can look at the tip of fashion, which you can nevertheless carry, again and again, without ever being on the sidelines!Personally, we are a fan of the general officin locker room!

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Favorites: everything?More seriously, at the level of the male locker room, the coat in wooled skin, the jacket in camel suede, the gray blazer with large tiles with matching cap and definitively, the plum set in total look.On the woman's side, the velvet bomber, the monochrome costume for a boyish look, the banana -style bag or the jacquard ensemble.

Colors: black, gray, white, brown, camel and beige, navy blue, purple, khaki, red and plum.

Mannequins to follow: Oscar Kindelan, Alpha Dia, Mikolaj Kajak, Joaquim Arnell, Kaïssan Ibrahima, Nandy Malaïka Nicodemus, Lea Issarni

>>> Fashion Week homme Automne Hiver 2018-19 : Pour ne rien louper du défilé Off-White

What am I stinging with my guy?It was a mixed parade, but after all, I can also prick a piece to my guy ... In this case, the long plum or navy coat, the camel coat in wooled skin, and why not a nice sweater a littleloose, in neutral or more pop tones.

On the female locker room, the gray linen costume, the banana -style bag to wear like a belt, or the burgundy bomber in textured velvet.

>>> Fashion Week homme Automne Hiver 2018-19 : tout savoir sur le défilé Lemaire, l'intemporalité

Small bonus: Discover some exclusive images of the backstages of the General Officine Parade, with Damien Boissinot, Hairstylist to René Furterer.

Do not hesitate to click on our slideshow to see more backstage photos!

Find us on Instagram: @OCICI_STYLE