Actualités
Frédéric Vallet, Managing Director of On Air Fitness and Ciryl Gane, fighter MMA.
, by Nicolas Monier
Last Saturday, in Los Angeles, Ciryl Gane lost to Cameroonians Francis Ngannou.But for the brand, this is only the beginning of its partnership with MMA Factory, a real champions incubator.
If the MMA match (mixed martial arts) opposing Ciryl Gane and Francis Ngannou on Saturday evening in Los Angeles, ended in favor of the latter, a brand was very early on this combat sport still unknown in France.Indeed, for more than a year, we Air Fitness has signed a partnership with MMA Factory, the legendary Parisian sports hall held by Fernand Lopez, former coach of Francis Ngannou and now CIRyl Gane Coach.Passionate about martial arts, Frédéric Vallet, director general of the brand, explains this partnership:
À LIRE AUSSI : Le sponsoring voile, une marque d’engagement fort pour les enseignes
The possibility for the rooms we air fitness to lean on with MMA Factory is therefore a real plus.For franchisees, during club inaugurations, Fernand Lopez and Ciryl Gane are regularly invited.As was still the case during the recent openings in Lyon or Paris (BD Voltaire)."If the MMA attracts a specific clientele, we note that practice is more and more democratized because it must be said that it is very framed and perfectly mastered", continues Frédéric Vallet.The fight last Saturday with these two headliners should strengthen the craze for the practice.
More generally, franchisees on air fitness have the possibility of reserving part of their room, around 20 %, for trendy sports of the moment."We thus see rooms opting for a game offering Ninja Warrior routes, of course boxing, 100 % female or crossfit," notes the brand general of the brand.And now to create MMA Factory schools in their club.
À LIRE AUSSI : Optic 2ooo : “Nos 1 200 magasins seront au centre de ce partenariat”
Nicolas Monierjournalist
Follow
