What is the Lacoste brand worth?Notice and best products

Reconnaissable au premier coup d’oeil grâce à son logo en forme de crocodile, la marque Lacoste a de nombreux adeptes… et presque autant de détracteurs ! Alors, faut-il craquer pour cette icone du sportswear chic à la française ? On vous donne notre avis complet dans cet article.

The history of the Lacoste brand

Logically, the Lacoste brand is systematically associated with the tennis player René Lacoste, one of the famous French "4 musketeers" who won the Davis Cup in 1927 and 1928.But the triple winner of Roland-Garros was not alone in embarking on this clothing adventure at the end of his career on the courts.

It was with the industrialist Philanthrope André Gillier that René Lacoste thus co -founded his brand in 1933.Objective: offer a comfortable and elegant garment for tennis players (so!).This takes the code name.12.12 (already!) And designates a white shirt in small dive ... the ancestor of the famous polo shirt!

The Crocodile logo is used by René Lacoste even before the brand's creation in 1926.Several theories exist, but this logo would find its origin in the nickname of tennis player, "the alligator", because it showed an extraordinary tenacity on the court, never dropping his opponent.

From the 1950s, the collection expanded (in terms of colors) and Lacoste launched its first perfume for men in 1968.It will take more than fifteen years to see the first Lacoste stores open.The clothes are popular with men looking for a chic but sporty look and the brand is experiencing international success.

Regularly victim of counterfeiting from the 1990s, the image of Lacoste deteriorated slightly.This is how Christophe Lemaire became its artistic director in 2000: he then targets a younger clientele, imagining an innovative preppy silhouette, but with respect for Lacoste DNA.It is in the same logic of "rejuvenation" that the Lacoste l! VE line was born in 2011 (with, there too, toilet water in addition to the clothes) under the impulse of Felipe Oliveira Baptista.

Ten years later, the objective is achieved: Lacoste remains a refined sportswear reference capable of pleases dads as well as younger.Proof of its current success?In 2021, she unveiled the Ricky Regal collection in collaboration with Bruno Mars!

Our opinion on Lacoste

As we have said, the Lacoste polo shirt has been the victim of many counterfeits (with a hooky croco in a sometimes fairly grotesque way): this room remains central in the brand's locker room, rightly so.He even joined the French national collections of the Paris Decorative Arts Museum!The cut is elegant, the material comfortable: we are rarely disappointed with a lacoste polo shirt.We can however regret French non -manufacture (more often Salvador or Peru).

More broadly, there are beautiful shopping clothes at Lacoste: we really like Chinos and Bermudas, as well as the urban Lacoste L! VE line, very creative!

But since everything cannot be perfect, you must admit that prices remain high or, at least, slightly overestimated for our taste.Count 95 euros for a polo shirt on the brand's site (and another sixty on most general e-shops) and more than 100 euros for shorts or pants…

The best Lacoste clothes

How to evoke the Lacoste brand without talking about its polo shirt?The very one who gave his name to the l scent l.12.12.But precisely, since we have already talked about it a lot in this article, we invite you to discover the different versions reinterpreted in the Lacoste L! VE range: you might be surprised!

For those who would like to play it more classic, remember to take a look at the Lacoste sweaters: twisted mesh, sailor, round neck or v -neck ... it is only embarrassed by the choice to transform you into a stylish gentleman.

Promotions at Lacoste

Where to buy Lacoste clothes?

The Lacoste collections are present in most signs (physical and digital) linked to sport or clothing, from intersport to Zalando, via JD Sports or the Galeries Lafayette!Even fashion e-shops a little more "sharp" like Asos or Mrporter highlight the brand's clothes at Croco.

Obviously, there is also a large network of Lacoste stores in France (378 shops in 2021) and internationally (Los Angeles, Tokyo, Dubai ...) ... without forgetting the online store!

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